We look forward to enthralling kids with this unique concept of sibling rivalry and unlimited dose of comedy.” The launch of our new IP, ‘Chikoo aur Bunty’ will showcase a realistic representation of the relationship between two siblings who compete for the smallest of things but love each other equally. The success of our past IPs reinforces our commitment and drive to serve our young audience with content that continues to raise the bar. We have always introduced our young viewers to storylines and characters that are relatable, engaging and clutter breaking. On adding yet another IP, Anu Sikka, Head – Creative, Content & Research, Kids TV Network, Viacom18, said, “At Nickelodeon, our journey with local content kicked off almost a decade ago. With the launch of Chikoo aur Bunty, we will add further width and depth to our portfolio of “Made in India IPs” and provide impetus to our mission of entertaining kids and creating an evolved kids ecosystem.” Anu Sikka Continuing to lead the dynamic kids’ space is a testimony of our thought-through business and content strategies. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling and enhanced engagement experiences. Speaking on the popularity of its home-grown characters and the new IP launch, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Nickelodeon has always stayed ahead of the curve by introducing kids to characters that are loved and adored. The 11-minute episodic series will bring alive the fun, sometimes sweet and sometimes sour banter, and rivalry between the two brothers competing for affection and goodies, while avoiding being reprimanded by their parents for all their mischiefs at home. A story of every household, the show is set in a middle-class home where the duo lives with their parents and a playful and intelligent dog Barfi. With 700+ hours of local content, the franchise, today, dominates the kids’ space with winning IPs and has established itself as an undisputed category leader.Īdding further depth and scale to the brand’s diverse content portfolio, is the latest addition “Chikoo aur Bunty” that will bring forth sibling rivalry between the two brothers. The last IP launched by Nickelodeon, Happy & Pinaki – The Bhoot Bandhus was also a runaway hit amongst kids with the show consistently appearing in the top 10 highest rated slots of the category every week since its launch. With local home-grown Nicktoons such as Happy & Pinaki – The Bhoot Bandhus, Ting Tong, Golmaal Jr., Motu Patlu, Shiva and Rudra to name a few, Nickelodeon has introduced kids to new genres of entertainment. Growing from strength to strength with a robust programming strategy, Nickelodeon has successfully identified white spaces and created path breaking localized content appealing to children in India. Powered by Phillips, in association with Pediasure and Flipkart shopsy, Chikoo aur Bunty brings alive the epic sibling banter that happens in every family and is all set to onboard kids on a journey of unparalleled tongue in cheek comedy and the tug of war between siblings, starting 18th October, 2021 from Monday to Friday at 10am only on Nickelodeon. Mumbai: Nickelodeon is all set to launch its 11th home grown animated IP ‘Chikoo aur Bunty’, the only show in the category that is based entirely on the sweet-sour and inseparable relationship between siblings.
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